Google Algorithm Update Was A Glitch
Google ranking itself for SEO, along with forums, directory, and social media listings?
The complete SEO community was in shock when top-ranking websites took a drastic hit, as unrelated websites outrank top competitors on Google’s SERP. It was confirmed that the algorithm update was a glitch.
On 11th August 2020, Google’s Webmasters explained that it was an issue with their indexing systems.
What can we see?
Top ranking competitors are taking a back seat on the SERP, as they were outranked by forums, eCommerce platforms, social media websites, and job listings. In SEO, Google ranked for the top place and big players such as eBay and Amazon have also taken the top rankings.
Other social platforms are also competing where users can find reviews and recommendations from different users. Even though there hasn’t been news about a new algorithm update, our SEO Malaysia experts are anticipating an enormous shift on its way, actively preparing for another major algorithm update to roll out pretty soon.
Things businesses need to do.
Stop panic when you see a significant ranking drop in Google.
It’s still too early to tell if this is a glitch or a possible future algorithm update but grab this opportunity to prepare yourself to make sure that you can adapt to the changes and maximize your resources when the time comes.
Monitor consistently for any changes in Google’s SERP and gauge your website’s performance.
It will consume some time for the new algorithm update to roll out, but be calm. Observe any performance changes on your website and keep an eye on your competitors as well.
Build Up your website’s performance.
Make your website mobile-friendly and receptive. Your website’s UX can drastically affect your content performance. In order to keep visitors interested and spend more time on your website, you’ll need a good UI/UX design that is versatile and compatible with both mobile and desktop screens. Mini things like color, fonts, and image quality can change your website’s content performance. Drop us an email for a free consultation on how you can increase your website performance!
Diligently update your content to stay relevant.
Your work doesn’t just end there. Once you’ve published your content, do update it in order to stay relevant. By doing so, your website will also become a reliable source of information with relevance to the latest trends. Keep in mind about your old articles! It’s okay to reuse your materials. Spruce up your old content and maximize your existing resources. By doing this, you can swiftly adapt to any changes in relevant topics.
Monitor your website’s performance round the clock.
Keep a record of your website’s ranking and overall content comparison against your competitors. Here’s a helpful tip: watch what keywords your ranking competitors are using, their overall website design and structure, and the type of content they publish. You’ll need to know how you rank against your competitors and make necessary adaptations to yours.
Google’s algorithm constantly grows, fine-tuning its search engine results page to match searcher intent leading the most relevant and up-to-date content to users. However, businesses will have to exhaust their resources and spend hundreds of dollars every month to keep up with these changes just to see some results after months of hard work.