Pay-Per-Click Advertising
What Is PPC & How Does It Work?
If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising. We believe one shouldn’t be thinking in terms of SEO vs. PPC – but rather that both SEO and PPC are important, and complementary, parts of an online marketing strategies. Do contact us to get a a quote for SEO Services package or Paid Ads Package.
What Is Pay-Per-Click Advertising?
PPC is a type of online advertising in which advertisers get charged each time a user clicks on one of their online adverts. PPC advertisements come in a variety of forms, but
one of the most prevalent is the sponsored search ad. These advertisements show when individuals use a search engine like Google to search for items online, especially when they’re doing commercial searches, which means they’re looking for something to buy.
This may be anything from a mobile search (for example, someone looking for “pizza
near me”) to a local service search (someone looking for a dentist or a plumber in their
neighbourhood), to someone shopping for a present (“Mother’s Day flowers”) or a
high-end item such as business software. All of these queries result in pay-per-click ads.
Businesses who run advertisements in pay-per-click advertising are only compensated
when a user clicks on their ad, hence the name “pay-per-click.” Display advertising
(usually providing banner advertisements) and remarketing are two more types of PPC
advertising.
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