Search Engine Optimization
There are lots of ways to market your business, but using SEO to rank highly in search engines like Google and Bing is one of the most powerful, highest ROI ways to get more leads and sales naturally.
So what is SEO (search engine optimization), why is it important, and how does it work? On this page, we’ll be breaking down everything. Let’s get into it!
What is SEO?
SEO, or search engine optimization, is the process of optimizing a website or web page to get targeted traffic by ranking in search engines. If you can rank highly in search engines like Google or Bing for your target key phrases or keywords, you’ll be able to get more clicks. In fact, studies show that the majority of clicks to a page go to the result that is ranking in the first few positions:
This study shows that 30% of searchers tend to click on the first search result on the page, 15% click on the second result, and around 10% click on the third result.
The click-through rate drops significantly after that with positions 4-10 getting only around 2-5% of clicks.
With SEO, marketers need to focus not only on getting more traffic from search engines, but also getting well-targeted traffic that is interested in the website’s content. We’ll help your website rank in the top 3 positions with our SEO Malaysia!
How SEO Company Works
How can you optimize your website to get targeted traffic from the search engines? Here is a quick overview of our SEO services Malaysia process:
Before executing an SEO campaign, you need to decide which keywords you want to rank for in the first place. Keywords are the words and phrases that users type into search engines such as Google. By doing keyword research, you can find popular keywords that are related to your products and services that can attract your target audience.
You need to find keywords that will send targeted traffic (searcher intent) to your site and also have enough search volume to be worth your efforts. Luckily Nexmind AI-powered platform will do this in just a minute. For instance, keyword recommended is based on data and user search intent which directly matches Google search algorithms. After creating an account, you simply enter a keyword or phrase that you think people might use to find your content. NexMind Keyword Planner will show the search volume for that keyword along with related keyword phrases and their search volumes. The good thing of our platform Keyword Planner does have no limitations. Since it is designed for Google users searcher intent, it does also provide much data on long-tail keywords or keywords with low search volume.
Once our platform recommends which keywords to pursue, you are ready to create and optimize your content.
The second step is to create the content that you want to rank. When planning out content creation, our natural language processing can easily discover what content is currently ranking for the keywords you are targeting. Our software will recommend to you the content which you may notice what type of content shows up in Google is different than you originally anticipated! Take notes on what makes those pages good and areas where you think you can create something better or different. Try to create content that is of higher quality than what is currently ranking. Higher quality content will attract more people, receive more links, and have increased chances of ranking higher in the search engines. Aside from focusing on quality content creation, you also have to optimize your content by including keywords in it.
The Title Tag and Meta Description
The meta title tag & meta description is an important HTML tag, as it tells search engines what your web page is about. These are often what appears in the search results. We will optimize your title tag and meta description by making sure that you include your chosen keywords. Your keywords should also appear on the actual web page at least once. Write your content naturally and then look over it to make sure the keywords you are targeting are included at least once on the page. You can see our entire guide to On-Page SEO Optimization here!
After we’ve created the content on your website and optimized it, the next step is to promote that content so that people find out about it. One important ranking factor that search engines use to determine a website’s quality is the number of inbound links to the site. A link from another website is like a vote of confidence that your site contains quality content. Getting links to your site shows search engines that you are trustworthy and that you’re creating content that people want to see. Not all links count the same. A link from an authoritative website like CNN or BBC would be worth a lot more than a link from a small website. CNN and BBC have a lot of traffic and tons of inbound links from other sites, so it is considered a high-authority website. The good thing is that you don’t have to be well known to start getting links to your site. Website owners have countless options for getting links to their sites. Some link building tactics include blogger outreach, getting press coverage, or reverse engineering competitor backlinks. Check out our guide to link building here!
Creating a good user experience should be another goal as search engines are getting better at measuring user experience factors. Our experts will make sure that your site is easy to use and has intuitive navigation so that people can quickly find the content they are looking for. We will make sure websites should load quickly as slow loading sites frustrate users and cause them to leave, which can hurt your website rankings. Websites should also be mobile responsive so that they can be viewed and accessed easily on multiple devices and different browsers. We will make sure to avoid having too many advertisements on your site or having an excessive number of pop-ups. These are just a few key factors that influence search engine rankings. We’ll go much more in-depth in the next few chapters. Click the button below to continue getting free SEO service Consultations!