Social Media Marketing
How To Get More Likes And Shares
Social media advertising has now become integral to most digital marketing strategies. Its low cost and ability to be extremely targeted makes for a powerful combination. Facebook and Instagram Ads are particularly effective in getting strong results for organisations that sell direct to consumers, and LinkedIn provides a
ready-made platform for reaching businesses.
Social Ad targeting
Social Ad targeting Detailed targeting allows us to reach the right people easily. Using the huge amount of customer data stored by social media platforms, we’re able to target consumer interests, online browsing habits, job titles, age, gender and more.
Reach prospects at different stages of their buying process. Controlled retargeting of visitors to a website, a specific web page or a customer database, allows us to deliver follow-up ads. This layered approach to targeting increases conversion rates considerably by reaching prospects at different stages in their buying process.
Social Ad Types
Video, Messenger, Carousel and boosted posts – just a handful of the different ad types available. Videos are engaging and build brand resonance, whereas a Messenger Ad encourages direct enquiries. By understanding your audience and your objectives, we’re able to select the most suitable ad type to deliver results. Often a combination of reach, engagement and a direct call-to-action perform strongest as each objective complements the other. By reaching more of your target market with the right message, you will achieve stronger engagement. Once a potential custom is likely to convert, and that’s when they can be persuaded to take action.