Traditional SEO vs AI-powered SEO: What’s the difference?
The SEO landscape has changed radically over the years and continues to evolve through new technology and the growth of social media. Artificial Intelligence (AI), automation, and machine learning are having a profound impact on all industries. Today, let’s talk about the differences between traditional SEO and AI-powered SEO.
Traditional SEO is to increase the quality and quantity of traffic to your website through organic search engine results, but often, it takes more than 6 months to see significant movement in the ranking.
While Artificial Intelligence (AI) is an advanced technology that helps machines perform specific cognitive tasks as well as or better than humans.
AI in SEO Malaysia is superior and why is that?
AI: More than Human
AI in SEO is developing in a blink of an eye where it runs the system so fast that makes the technology industry better even in other industries. It increases ranking position and searches traffic, effectively manages local and global search listings, and scales and automates common SEO activities. Only a click is what you need to search for competitive keywords.
Contrarily, the traditional SEO itself means the process of improving your site to increase its visibility for relevant searches intent. It is time-consuming because it uses bots to crawl pages on the web, going from one site to another, collecting information about those pages, and putting them in an index. Here you need to search the keyword one by one. You know you prefer the easier and faster way right?
AI uses Voice Search
AI makes things easier because it uses voice search where the user can just speak to find anything they want and just like that, AI detects it and it will show you the results right away. Nowadays, people do not prefer to type on their devices because they are always in a rush. This is proven by the invention and rise of Siri and Alexa.
Having said that, while using traditional SEO the user still needs to type when they are searching for information. Moreover, it will be hard when you are driving or your both hands are full. This will consume time. Ask yourself, do you want to spend such a long time typing especially when you want to know about a simple thing.
AI Identifies Opportunities
People in the business industry are competing to become the first and best rank to sell their product, to reach their customer and AI sees the opportunities and has the best strategic way to make this happen. Being able to get a good ranking in the search result is like putting your corn dog stall at the entrance of Disneyland instead of some nameless backstreet, but the primary question is how? AI identifies all the trending topics in the industry and spots competitive gaps in the market to provide the most effective topics to target the content to the customer.
Both give advantages to us but using AI is superior as AI’s ability to complete dozens of functions and analyze billions of data points makes it a smart step for any digital marketing strategy. Traditional SEO is a great marketing strategy but using AI in SEO has proven to be the best.
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Nexus: Your best choice to kick-off the AI-powered SEO journey!
Nexus Mediaworks’s cloud-based AI uses advanced algorithms, large-scale neural networks and training data to make smarter search robots for natural language processing, image and object recognition, and many more in delivering SEO services. Accelerate Your Business Impact from AI with Nexus Mediaworks! Contact us today